The 4 Moves That Built My First 100K Year and is Now On Track to Double My Revenue This Year | Ep. 99

There are four moves that took me to my first 100K+ year in business. And the wild part? I am still using every single one of them right now while on track to double my revenue this year. You are going to love today's episode because I am breaking down exactly what they are, why most business owners are skipping them, and how you can apply them no matter where you are in your business right now.

I pray this blesses you!

In this episode you will learn:

• The four moves that built my first 100K year and are still working now
• Why most business owners are capping their own income without even realizing it
• How to scale your existing offers without adding more to your calendar
• Why the clients already in your world are your biggest untapped revenue source
• How staying aligned with God through every decision became my greatest business strategy

📥 Download the free Business Meetings with God SOP: docs.google.com/document/d/1gsTT3Fi6E2CaXDNmGl6f6-8fHb9TnxDsNrJx3dP1AiM/edit?usp=sharing

Join my 10-day immersion, Voice of Conviction! I'll show you how to build demand for your offers, strengthen your authority, and create a brand that can't be ignored through the power of your voice. 🎙️ Get the tools and build the identity you need to increase profits inside your business and personal brand! 🔗 Sign up now: mikaelainspires.org/voiceofconviction

🤍 Get your application in NOW for the Inner Circle: a 12-Month Mastermind Container for Faith-Driven Women in Business scaling to multi-6 & 7 figure callings. Learn high-level leadership and sales, marketing ecosystems, content strategy, premium offer suites, and so much more! mikaelainspires.org/innercircleapplication

Related Episodes You Will Love:

• How I Made $7,000 From an Offer Before It Ever Existed | Ep. 97
• LIVE COACHING: How To Use Your Testimony to Build Demand For Your Offers and Attract Premium Clients | Ep. 91
• The Anti-Hustle Strategy and Shifts I Made in My Business to Become Insanely More Profitable | Ep. 89

xo,

Mikaela

Transcript

0:44

Welcome to Business Redefined. I am so honored that you chose to be here today. Welcome to this side of the internet, where faith and business coexist, where we love the Lord, we're building, we're scaling, we're reaching the people that we're called to serve. And I'm so excited. I know you're gonna love this because I am sharing the inside scoop on some of the things that I did to scale from zero to 100k plus in less than a year. And I really believe it's gonna bless you no matter where you are in business. Please know that a lot of the tips that I'm sharing today are things that I'm still doing, and there's also a lot of lessons and mistakes that I've learned along the way that I'm excited to put out in another episode because I am currently on track to double my revenue from last year. I'm more than halfway there, and I am just so amazed at what God is doing. And so this episode s- in particular is gonna be more about, you know, what I did to get to that first 100k that I believe a lot of business owners right now, no matter what you're making every month, you can learn from because these tips are strategies and m- you know, things that I'm seeing in the business world that people are just not doing. And so it's like you are capping your own income if you are not executing in this way. And you're also capping your reach. You're capping the amount of impact that you're able to have because of not having certain strategies within your business. let's get right into it. Number one is I sold my offers before I ever created it, and I went in depth on this topic in our last episode, so make sure you go back and listen to that, so I'm not gonna go super in depth here. But just to give you a gist of what I'm talking about is I made sure that when I wanted to launch an offer, when I felt led to launch an offer, I first made sure that I validated it first. What this means is I talked about it on social media. I had conversations with people in the DMs. I just went above and beyond to first figure out if this is even something that someone would want. And the reason why I do this is because I've learned my lesson. I created a program that I put everything into that I thought was going to go crazy. People were gonna be buying it, and, like, it was just gonna accelerate everything. No, that's not what happened. When I launched it, I had crickets. No one bought it, and I mean absolutely no one, to the point where I started to give this away for free. And this was, like, very, very early on when I was still a nurse. I had never ran a business before, and I just thought that I could just create something and launch it and people would buy it, but that's obviously not how it works. And so I really just believe that when you are creating an offer, first validate it when someone purchases it, then you create it. I know a lot of people who are in the super low-ticket world don't operate like that, but that's on them. I think that it really depends on where you are in business and what you're willing to risk. And for me specifically, I really value creating something that I know is actually needed right now because it's the worst to spend months perfecting something, putting your time into something, and then absolutely no one buys it because what you created isn't actually what they need. And it's just a valuable lesson that I take that I continue to take. Um, but who knows? Like, as my personal brand continues to grow- And I see a need, who knows? I could create, you know, a little low-ticket offer just because I know my audience, and I've built, you know, such a huge platform and community where I've really built that diehard trust, and I just already have a huge client base already that I know is gonna buy. Like, maybe I would do that. But in this season of business, that is just not my focus. I would rather, you know, build something that I know people are going to buy and have already invested in, and then there's a lot of ways to execute this. And so if this is something you want me to dive even deeper in, let me know, because I absolutely can. But number two is I grew my scalable mastermind first. And I say first as in my first online offer because my first ever product that I've ever had is my printed product. You know, I've had little, like, digital offers before. It was, like, $11. It was my first one. It was honestly right after I went through domestic violence, and I remember crying because I put everything into this digital offer, and people bought it, and it was $11. And I was just so amazed. I was like, "Oh, my gosh," you know? So my first ever digital product, I did make something. But I'm referencing in that one-year time span of having zero to 100K plus, I grew my scalable mastermind first. And I want you to keep in mind that when I launched this, I had no idea if anyone was going to join. I didn't have really anything together, and I didn't have a program or a lot of the amazing programs that I have in the mastermind now. Like, I didn't have any of that. Like, all I had was a vision. I had a vision for this space, and I had a word from God that this is what I needed to do, and so I did it. And I was terrified because I had no idea if anyone was gonna join. But that was the first moment that God really used to, one, see if I trust Him, and two, It was a moment where I was really able to see what I was capable of when I moved in boldness and courage. And so what I did is I launched this offer publicly. I casted vision, and I had a checkout page, and then I shared that I was gonna start moving people inside the community in two weeks. So it gave me time. It goes back to selling the offer before I really created it, and that's exactly what I did. I hit my goal, and then boom. It was so amazing. And then throughout the year, I focused on scaling this because when you have an offer that is one-to-many, I am able to do the same amount of work and also reach more people. So it's not increasing my calendar, but I also just really believe in the power of community and being in an environment. And because that is my value and my belief, I wanted to cultivate that space for women in business. Because you will notice when you have those connections and when you're building around people who can inspire you, who call you higher, who challenge you, who stretch you, who call you to think differently, it just activates you to operate at another level and really challenges you to, to move different and scale. And so when I grew my scalable mastermind first, then I started focusing on adding more, like, you know, live conversion events, also creating signature programs and offers. And I'm actually building a core signature offer right now that I've been planning and seeding in my content. And so I'm excited because my expectation is to launch this in July. It's all about building a founder-led brand, and what this means is just building a personal brand and using it as a growth engine for your business. And so number three Is I just continually had business meetings with God, and that doesn't always look like sitting and writing in a journal with my SOP that I've given you before. And if you want that, just click the link in the description, no cost. It's my gift to you. But it doesn't always look like that. Sometimes it genuinely looks like fasting and praying and constantly asking God for guidance. Basically abiding. Me doing this is really what allowed me to stay in alignment and keep my focus in what I'm actually doing, because the truth is, it's easy to get sidetracked. It's easy to look at what everyone else is doing, especially people who are getting results that you desire to have. It's easy to look at that and then try to replicate what they're doing, thinking that it's gonna work for you, but that doesn't always happen. As a kingdom woman, God has appointed you to be set apart. And so in order to be set apart and operate from that place, not only does your heart posture need to actually be aligned with the Lord, but your focus needs to be on Him too, so that He can actually give you divine strategy that will propel your business forward. And through me seeking Him, I was focusing on a lot of content stuff at the beginning of my journey, and then God repositioned me to focus on printed products. Now, I will tell you, I did not wanna do it. I did not wanna do printed products at all, not one bit, in reference to helping people create them. But God was showing me a pattern, and He showed me that this is what people wanted from me. And so instead of fighting against the grain, doing what I wanted to do, I listened to God, and God showed me to listen to the people, and that was to create an offer about how to create a printed product. So I launched it, boom, made about $15,000 from it fr- upfront, and then I was able to scale it because I was ascending people through the journey, which actually is my next point. Number four is my clients kept ascending and investing more because of their results. So it's really about focusing on having the most amazing product That people can't stop talking about. This is something that I learned when I was in MLM, when I was in that type of marketing. People love products that work. They love products that get them r- get them results, and I wanna create a product that people cannot get out of their mind. It's the same with this podcast. My podcast really grew by word of mouth. And so I took that knowledge and wisdom and I applied that in my business, and it really helped me because I didn't have a large amount of clientele during that year. Like, I maybe had 50, and this is just a guesstimate. I don't really know off the top of my head, but if I had to guess, it would be around 50 or less. My income acceleration for my business and the increase that God allowed me to have came from my same clients investing in me over and over and over again. They invested in one product, they moved to the next, then they moved to the inner circle, and then they invested in one-on-ones, and then the cycle repeats. So what I want you to think about is instead of always focusing on bringing new people into your world, how can you focus on serving the people already in your space to the best possible ability that you can, and then actually ascending them into another offer? And there's a lot of different strategies and strategic ways that you can actually do that. But I had that scalable offer that I was sharing with you, and it wasn't until later on that I had a $33,000 offer because I was thinking about, you know, what is a really big problem that a big group of people need solve- solving? And I know that a lot of the amazing, incredible business owners, six, seven, eight figures that I know, like, they don't like to do things themselves. Like, they believe in paying and investing for people to help them. And so I created that offer, which was such a blessing in disguise because I was able to create a really high quality luxury service for women who've already built digital offers, and they want me to create the product for them. And so that's a whole other episode of, that I can go deep into as well. Like, as I'm talking, I'm like, "Oh my goodness, there's so many things that I could talk about." Uh, but we will be here for hours if I really keep going. So those are four and a half-ish things that I did to go from 0 to 100K in less than a year. And I just really believe that if you implement even one thing that I shared, and you apply it to your business, it's going to shift. It's going to transform, and whenever you're ready to get inside the room that can continue to help you build this out, to scale your offers, to amplify your voice, and build generational wealth, to reach the people that you are actually called to serve around amazing powerhouse women, kingdom women in business who are building alongside you, who are here to encourage you, to stretch you, to challenge you, to call you higher, and to just have someone to lean on as you build something so big, 'cause I know God's given you big vision. That's why you're here. That's why you're my people. Like, you're my people, okay? And so I would love to have you a part of the space. You can apply at the link in the description, or you can go to mikaelainspires.org/innercircleapplication and come inside the room. We would love to support you, love on you, encourage you, all of the things. So again, I pray this blessed you. Thank you so much for being here, for giving me your time, for giving me your space in your busy schedule. I hope that I get to see you in person at Million Dollar Impact in October. So if you're someone who still hasn't got your ticket or the wait list, I don't know at what point you're listening to this episode, but you can go to mikaelainspires.org/milliondollarimpact or click the link in the description. Okay, I love you. Bye.